If you’re a small business owner, you will be happy to know that YOUR STORY can be found on the news by using a press release service. The key to good PR is getting your name out there.
However, there are a lot of misconceptions about press release services, and we’re going to clear them up. We’ll also give you some tips on what to look for in a press release service, so that you can make an informed decision about whether or not it’s right for your business.
Avoid “the best”, “most”, “No. 1”
The use of superlatives is a common cliche in advertising and marketing, but that doesn’t mean you should use them in your press release. terms like “best”, “most”, and “No. 1” are overused and can make your release sound like just another advertisement. Instead, focus on creating interesting, newsworthy content that will capture the attention of your target audience.
Avoid too much self-praising
If you want to avoid coming across as self-promoting, it’s important to watch your language in your press release. Instead of using phrases like “we’re the best” or “the most experienced,” try to focus on the results you’ve achieved or the difference you’ve made for your clients. This will give your press release a more objective tone and make it more credible in the eyes of reporters and editors.
avoid repetition on the same ideas
When it comes to crafting a compelling press release, avoid repeating the same ideas over and over again in your release. If you must mention something more than once, try to find new ways to say it each time. This will keep your release fresh and increase the chances that it will be read all the way through
Avoid generalized description – be specific
When writing press releases, avoid generalized descriptions at all costs. Instead, be as specific as possible. This will make your press release more interesting and newsworthy, and will also help journalists understand exactly what you’re trying to promote.
For example, rather than simply writing that your company offers a “marketing service,” be specific about the types of marketing services you offer, what media you are using, and how you are different from your competitors. If you have any unique selling points, make sure to mention them as well!
Avoid press release service promising “hundreds of sites”
Using a press release service that promises to submit your press release to hundreds of sites is a bad idea for several reasons. First, most of those sites are low-quality, spammy websites that will do more harm than good to your company’s reputation. Second, even if you do get lucky and have your press release picked up by a few high-quality websites, the benefits will be offset by the cost of the service. Finally, submitting your press release to too many sites at once is likely to result in duplicate content issues, which can further damage your online reputation.